The Q1 2025 release delivers significant platform improvements, new SDK capabilities, and enhanced tracking features to elevate your marketing analytics experience.

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Major Features

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Custom Event Tracking

Take control of your conversion funnel with enhanced event tracking:
  • Custom User Events: Define up to 5 additional user events for your unique conversion path
  • High Volume Support: Track up to 10 million custom events every month at no additional cost
  • Enhanced User Identification: Added tracking of 4 new user-level IDs - GAID, GCLID, IDFA, and IDVA

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Campaign Sharing Capabilities

Easily share campaign performance with stakeholders:
  • Targeted Sharing: Share specific campaign stats with marketing partners or team members via email
  • Streamlined Access: Recipients get direct access to only the campaign data you choose to share
  • Simple Workflow: Access the share button from any campaign in the top right corner of the dashboard

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New Data Integrations

Connect your marketing data across your analytics stack:
  • Amplitude Integration: Seamless data flow between Linkrunner and Amplitude
  • PostHog Integration: Easily connect your Linkrunner attribution data with PostHog analytics
  • Enhanced API/Webhook Data: Added Meta campaign level breakdown data including Ad Campaign, Ad Group, and Ad Asset (Name/ID)

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Jio Ads Network Integration

Expanded our ad network capabilities with a new integration:
  • Rapid Implementation: Built and implemented the Jio Ads Network integration system within two weeks
  • Scalable Architecture: Created a flexible framework that can be extended to other ad networks (such as Zepto, PhonePe ads)
  • Enterprise-Ready: Successfully deployed for production use with comprehensive tracking and attribution

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Infrastructure Improvements

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Server Migration & Performance Enhancements

  • Zero-Downtime Migration: Successfully migrated to new AWS infrastructure with no service interruption
  • Performance Boost: New infrastructure delivers 12x faster load times, especially for high-volume campaigns
  • Scalability Improvements: Enhanced system architecture to handle growing data volumes

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Bug Fixes and Improvements

  • Open-in-App Browser Fix: Resolved tracking issues for open-in-app browsers, improving user experience and achieving 95% user attribution
  • Click Validation: Implemented improved fraud detection and click validation systems
  • Date/Time Filter Accuracy: Fixed attribution window calculation issues for precise reporting of downloads and onboards
  • Performance Optimization: Resolved loading speed issues for high-volume campaigns (100K+ clicks/installs)

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SDK Updates

Latest Version: LR 1.1.1
  • Expo Support: Added new SDK support for applications built with Expo
  • Function Placement Guide: Enhanced documentation to simplify implementation
  • New Method Structure: Introduced more specific methods to replace the deprecated .trigger method:
    • linkrunner.signup
    • linkrunner.setUserData
    • linkrunner.triggerDeeplink
  • Developer Resources: Updated documentation and schemas for API/webhook integration

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Documentation Updates

  • Launched our official SDK guide for easy integration at docs.linkrunner.io
  • Added comprehensive API and webhook documentation with schema details

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Upcoming Features

We’re working on several exciting features for upcoming releases:
  • User retention analytics at the campaign level
  • Enhanced Meta Ads breakdown on dashboard (3 levels: Ad Campaign, Ad Group, Ad Asset)
  • Google Ads tracking support
  • SKAdNetwork support for iOS devices
  • Uninstall and reinstall user cohorts
For detailed implementation guides, visit our SDK Documentation or contact us at darshil@linkrunner.io.